After college, I decided to study graphic design. I applied to two different universities, but didn’t make the cut. After getting accepted to a folk high school in Jönköping, which Ny recommended to me, they offered me an internship position. After a few months at Ny, I had confidence in myself for the first time in my life.
Becoming one of the owners was a little scary, and it felt huge to me. But then I thought that I had nothing to lose. Now I’m incredibly proud to be a part of this company. We want it to be a place where we can all feel safe, to stand for something positive, and be something valuable to everyone. My dream right now is to do a project that has a positive impact on society. Perhaps about the environment, sustainability, or something like that. Making people realize something about themselves – and change their behavior – would be incredible.
I have huge amounts of knowledge about Bob Dylan and Walt Disney – the person Walt Disney that is. And the brand Bob Dylan, ha ha.
Simplify. Remove everything that’s not needed. I strongly believe it makes all design better.