I like working with social media. It comes pretty easily to me and I’d be happy to make it a bigger part of my role here – which I’m still shaping. But I’m definitely on the right track. I love being a copywriter. It’s so varied. Sometimes you’re working on a big title, and sometimes you’re writing longer web texts and adverts. Having different clients also means that you’re writing about different topics all the time. Before I started here, I was a junior art director. But I felt more like a web developer. I was making CSS templates and working in Wordpress, and I knew I wanted a different job – I just didn’t know what kind. It really was perfect timing when Pernilla contacted me.

I’m passionate about copywriting, and I’m aiming towards becoming more independent, and feel more confident about my work – so that eventually, I’ll feel ready to drop that junior title.